Tim Sanders
speaker
603 appearances
5 recordings
1 series
first heard Feb 2026
last heard 13 Feb
Tim Sanders’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.
Appearances
And that doesn't mean you're set in your ways, but it does mean you're just much further along in developing an interest and an understanding deeply of that uh of that purchase activity that you're in.
So when you think about what makes a model really effective, it's weights.
I mean, that's the secret.
Secret to Chat GPT 52 is its weights.
That's the secret to Gemini three.
Whenever you look at model performances, I have the waist, you know, how how how inference is influenced by weights, which the humans determine based on all the data.
That's the secret sauce, okay?
That's the secret sauce for marketers.
How do you weigh traffic?
What weights do you put in to your activities based on the source of traffic?
So there's a sophistication we have to have now, almost like a model in how we assign weights based on where the traffic came from and our our inference about how far along they are in the process.
Because of what we're really going to understand is not all traffic is equal.
That's why, you know, when I see similar web and other stuff that's trying to measure chat GPT.
influence based on traffic, I go, are you kidding me?
No.
That that's not measuring its influence, right?
So I think I think that we have to make sure that we don't have a monolithic view of traffic.
I mean, let's go back.
G2, our traffic went down last year for not money citation work like content, like the content that we produce in the category page top level.
It's like we all suffered traffic.
Showing 321–340 of 603 · page 17 of 31
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