Titan Immell

Weather and timing, uh, talk fungicide.

Um, it was a huge difference this year, uh, on, on corn especially.

But, um, yeah, from, from your guys' take, uh, you know, what's, what's the value of, of timeliness application and, and having the ability to buy product like, uh, you can from our website and take to a drone operator or a helicopter operator like ourselves or...

You bet.

Yeah, just a way for us to go to the wholesale market.

So keep it really simple.

We take cost on stuff, add 10%.

Really no hidden fees.

It's really just a direct to the grower business model that we can cut out some costs for the grower, especially guys that have their own sprayers or their own equipment.

Yeah.

For us, it was one of those things just trying to, I guess, add to the transparency piece because I'm not going to be in the market every single product every single time.

Right.

So sometimes I'm going to be 50 cents out, but it's a way for me to to just say, hey, yeah, I maybe screwed up a little bit here, but.

You know, I'm only 50 cents higher, but I'm I'm 10 percent.

Right.

So it's a way to just be very transparent and offer the grower, you know, security, I guess.

Yeah.

So Ag Up Midwest is our, um, retail brand.

So yeah, very similar to co-op model.

Um, yeah.