Toby Stuart

And so there's a lot of that happening.

And it's definitely different.

So compared to everywhere else I've been, it has many fewer resources.

And then that has lots of impacts, right?

I mean, it just doesn't have the endowment.

And historically, it didn't raise the money.

And there's just something kind of interesting about it too, which is that at some point, this kind of gets to some of the things in the book.

Like once you make rankings and they matter.

Yeah.

then everybody figures out how to manage to the rankings.

Right.

If you're making a film and you know you're up against some kind of critic and you need that critic to anoint the film, you might even have the critic in your mind when you're making the film.

So what happened is the business schools, the rankings was the most important one historically has been business week.

And at some point it was like the salary delta between when you entered and when you graduated became part of this.

And then...

There was also like a rise in tuition at Berkeley.

That kind of happened and it changed the character of the school as these things were going on.

But it used to be a ton of people who would come and it was like historic Berkeley where they had social enterprise focuses.

And then it sort of evolved into... They're just too close to Silicon Valley.

And then it would evolve much more into like Silicon Valley.