Tom Mansell

speaker

190 appearances 5 recordings 1 series first heard Sep 2025 last heard 26 Sep

Tom Mansell’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Automating SEO with Experimental Strategies That Drive Growth · 22 Sep 2025 podcast

I think it's a really exciting time to be working with those stakeholders and and broadening our skill sets as well, right?

Um which is which is super exciting.

So everyone should feel energized by that, by that challenge.

Yeah, it's a it's a really interesting question.

I think, you know, traditionally we as SEOs have been very focused on on Google search, right?

And the reason for that is that Google's held a very tight grip over the search market over the last over the last twenty, twenty-five years.

We are seeing evidence that that that is beginning to change.

You know, we've got social search, we've got, you know.

Communities, um, we've got AI powered search experiences, and we're starting to see that that landscape becoming more diverse as as people, you know, move outside of of the Google ecosystem in order to discover content and and find answers.

So I think, you know, certainly from what we're doing at Crowd is, you know, trying to, you know, react to that with with new propositions.

Um one of them is uh a proposition called Search Anywhere, which is um aimed at targeting uh the searcher irrespective of the platform.

So it's it's a platform agnostic approach to search.

And I think that's the direction we as an industry need to be heading in now, you know, taking the Google blinkers off, so to speak, and focusing on, you know, truly understanding what platforms our audiences interact and search on.

and making sure that we're visible across those areas.

Yeah, a hundred percent.

I mean, what I've kind of been uh what I've been peddling over over the last twelve months with with all of this change is that I think, you know, brand mentions are definitely the new visibility currency, certainly within AI powered search experiences.

And as a result of that, we've seen, you know, a real resurgence in, you know, digital PR.

And I think that's going to be a super, super

Super important um strategic element to have over the next you know five, ten years.

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