Tom Mansell
speaker
190 appearances
5 recordings
1 series
first heard Sep 2025
last heard 26 Sep
Tom Mansell’s voice in public audio — every appearance, attributed to the second.
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Appearances
So absolutely right.
I mean, the large language models themselves aren't just coming to your website or your own assets to build their understanding about your brand.
They're looking at all of those off-site sources, third-party sources, what your customers are saying, all of that information.
Um
Is getting used to train these models.
And we as search marketers need to think about, you know, first understanding all of that information and that perception.
And secondly, how do we start influencing those in a natural way in order to improve our visibility?
So 100% agree, need to focus off the site as well as on site.
Practics like digital PR are gonna be a hugely important thing for us over the next five to ten years to do that.
Yeah, yeah, definitely a hundred percent.
Yeah, d definitely.
And I think if we just um, you know, take take a slight step back and define what SEO automation means to me, I think, you know, put put simply, it's things that the machine can do that help us save time, they help us scale, they help us in improve our output ultimately.
And I think, you know, breaking that down into into practical examples definitely
Definitely, you know, starting with research, um, you know, trending top identifying trending topics, keyword research, topic clustering, you know, ingesting information that you can get from, you know, third party sources like Href, SEMrush, etc.
And rather than that being a manual process where you're, you know, you're going through large quantities of data, you can start.
start to put that into large language models to extract a a narrative um from it.
So I think, you know, there's a there's a huge research element to this, right?
Where large language models and agenda KI can start to do that, do that heavy lifting for you.
I think also
From an auditing perspective, you know, um, think about clear, repeatable guidelines that you can almost translate into prompts to assess your SEO maturity, you know, SEO sophistication at a very tactical level.
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