Tom Mansell

speaker

190 appearances 5 recordings 1 series first heard Sep 2025 last heard 26 Sep

Tom Mansell’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Automating SEO with Experimental Strategies That Drive Growth · 22 Sep 2025 podcast

Again, that's one of the things that that we're looking at at crowd at the moment with regards to SEO automation, is how do we get

Large language models to do a lot of those checks for us, which is super, super powerful when you think about scalability and standardization.

And then finally, what I would say is strategy.

So, you know, understanding your current baseline, understanding what the large language models know and perceive about your brand, and then extracting from there what areas.

areas you should focus on in order to to improve um performance.

So, you know, picking out, you know, content recommendations, et cetera, are all things that you can you can now do with with these large language models and agenda KI.

So three things research, auditing, strategy, those are things that we we have been very lent into over the last eighteen months at Crowd.

Yeah, I think

Where you can start to fall into a bit of a trap is where you're trying to use it to speed up elements of your output and potentially sacrificing the quality.

I mean, there's there's tons of research out there that suggests how these different large language models are preferring to lean into.

human generated content.

You know, we've seen the rise of Reddit over the last 18, 24 months.

And I I do think that there is still a very important part for a hu the human element to play within terms of you know content generation.

So you can definitely use it to a point from kind of like research, building briefs, understanding how you need to structure that content.

But I

I wouldn't let it do the whole end to end process right.

And my advice would be use it to a point, but with regards to the specific output and generation, that's where the human element is still super, super valuable.

Yeah, exactly.

Now where AI can help you become more efficient.

It can improve your output.

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