Tommy Mello

You were a business with leads, product market fit with traction, and it's just diluted focus.

This is what this is.

So let's talk about financials for a moment because I built a calculator and all of my tools are free and publicly open.

I don't sell tools.

And the idea here is...

Here's where people get this wrong.

When they look at their business, they look at it as one thing.

But their business is not one thing.

It's a collection of multiple different things you do.

Either different products you sell or different type of customers you serve or different channels you acquire customers through.

And if you look at your business, you ask yourself, okay, so if I had to almost segment my business by type of product that I sell or by the type of...

the type of personas or customers that I serve.

And then what most people do is they look at their cogs, right?

They look at the direct cost and say, hey, this is profitable.

What they don't look at a lot of times is the overhead that is associated with that specific activity.

So let's take an example.

Let's say that you have a wholesale side to your business and you have a retail size.

There are different office or backend or overhead costs that are associated with that revenue stream that if you didn't have that revenue stream, were never there.

So if you are doing like wholesale, that requires a special sales team to sell to that size.

Everything.