Tony Pataki
speaker
214 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Tony Pataki’s voice in public audio — every appearance, attributed to the second.
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Appearances
It's fascinating how saying something like get your ebook.
In the US versus get my e book.
In a lot of places in South America, people connect with get my ebook rather than get your ebook because it's like they connect with the with the wording and stuff like that around that.
But also just understanding different cultures of they have a different perception and they react differently for CTAs, whereas here we kind of like are more demanding with our CTAs.
We're telling you exactly what to do.
And that's not polite and not as receptive in some other countries.
So you have to guide them.
to try our product rather than get our product, right?
So it's it's those like small little changes that people need to pay attention to and it it does vary from country to country.
I know I've been kind of like just saying Europe, but there's different countries will will react to different things in a very different manner.
It's it's quite amazing.
Even within Europe, it's like and it depends on your product as well.
And that's the other thing.
If your product is has a high perceived risk, right?
The cost a lot, if it's something you have to subscribe to, if it's something but with money, if it's something with cybersecurity, people are more likely to research a lot deeper into your site than if it was something like a five dollar product or whatever it might be.
Low perceived risk, you're not gonna be spending too much time.
You know, you're gonna so it's important to to really think about the next steps people take.
That
And also understand that, for example, getting social proof marketing in some countries is going to be way more important than others, especially if you're in a new country, right?
If you're like a B2B company, we'll go back to cybersecurity.
Showing 181–200 of 214 · page 10 of 11
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