Tony Pataki
speaker
214 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Tony Pataki’s voice in public audio — every appearance, attributed to the second.
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And once you have that technical SEO kind of like plan written down.
the content calendar that you're gonna be building is gonna be a lot easier.
You're gonna start realizing like, oh, it makes sense to tackle these same topics at the same time because they're all gonna be connected, rather than having totally unique content calendars across the world, because it gets messy real fast.
I love this question because I feel like each one of those things you just brought up could be its own podcast.
Like for example, how do you manage solution pages in it globally and and that experience?
And you know how I was saying like localizing the experience is so important.
Actually, before I go off on a tangent, I want to answer your question more directly of like
Planning for when it comes to developing your global strategy is such a critical element of this because there's a lot of things that you could run into later on that you didn't think about.
So you need to think two steps, three steps ahead of when you're creating your content calendar, when you're creating your Easter flame tag mapping, when you're creating your overall SEO strategy.
And you also need to be thinking from, you know, like let's just say you have CCTLDs.
I didn't touch on this, but I'm gonna touch on this right now.
Let's just say you do have separate domains.
And this is less of an issue today because of CDNs, but sometimes what happens is like when you have CCTLDs or on separate servers, you want to make sure that that server in that country outperforms any other country.
So this is very common, especially with US, Canada, US, UK.
US content, you might have a UK CCTLD and you have your HR flame time.
Has set up and you're like, oh, I'm killing it.
Then you start looking at the rankings like, why is my US content outranking my UK content?
There's a chance that the servers of your UK site is slower than the ones that are in the US.
So if you have things on separate servers, you have to continually think about those things and audit that to make sure that the server speeds and the experience is the best for that user.
So that your dot com doesn't dominate.
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