Tony Pataki

speaker

214 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Tony Pataki’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Successfully Localizing International SEO Content · 13 Jan 2025 podcast

It happens all the time.

I see it all the time.

So that's one thing.

From a technical standpoint, you gotta really think ahead and you need to continually audit things.

Now going

into the content, where should we start first?

I like this.

Let's just say we're entering a new country.

I used to work for a cybersecurity firm and we were in like 47 different countries, and it was like, and they had separate CCTLDs.

It was like I was dropped into this situation.

And I was like, okay, well, let's manage this.

It's gonna be tricky.

And I'll say that when you're kind of like moving into a new territory, I always like to start with bottom of the funnel, work your way up.

It's usually easier to enter in a link that way as well.

well and also just like you kind of have a better thought process of like what goes where and how like what the overall site structure and hierarchy is like.

So starting with your solution product pages is going to be number one.

Now, what we did there, what we did a lot there was we did a lot of usability testing.

And that's why like localizing the experience is so important.

So one, you get your content, you get the written content localized.

Now what does that mean?

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