Tory Burch

So it was planning in 2003, but no one was selling online.

So people told me no one would ever buy online.

So I launched with an out-of-the-way store down on Elizabeth Street and an e-commerce site.

And the very first day we realized we were onto something.

What was it that gave you that idea?

You know, it was just, first of all, the work leading up to that was excruciating.

It was like flying back and forth to Asia, managing three boys, working out of my apartment.

So there are all these things that went into it.

The opening day, it was, I had grown up in fashion and had this great career.

So it was press, it was friends, family.

And we opened 10 in the morning till six at night.

And it was almost as if it was building throughout the day.

People were hearing about it and then coming down.

It was during fashion week.

Never could I have imagined or planned.

It just was one of these things that just sort of started to take shape.

And we realized we basically sold through our inventory.

Well, I had, I hear myself and some of the things I said, and I, at the time in retrospect, had no idea what I was talking about.

I said, I wanted to build a global lifestyle brand so I could start a foundation.

That was my, that was my- I heard people told you not to say that.