Tory Burch
👤 SpeakerAppearances Over Time
Podcast Appearances
And when they first called me, I thought it was a joke.
I have three brothers.
We are constantly playing practical jokes.
I'm like, oh, okay.
playing along with it.
And so I realized it was real that they wanted me to come to Chicago and be on the show and have a fashion show.
And so I'll never forget it because when I saw Oprah, she's like, well, you've been on TV before?
I'm like, no.
And so she said, don't worry.
It's
It's only 8 million, no, 30 million viewers.
And so what was great is I had an e-commerce site and they did explain how we had to back it up and it didn't crash.
We had 8 million hits the next day and the next following week.
And so we were prepared.
That was year one.
Year one.
So talk me through, how did things then scale?
So we, I had a plan of, I think, three stores in the first five years.
It became seven.
And then it just went on from there.