Travis Tallent
speaker
253 appearances
4 recordings
1 series
first heard May 2025
last heard May 2025
Travis Tallent’s voice in public audio — every appearance, attributed to the second.
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Appearances
We have many, many, many clients that are viewing holistic search, blending paid search and SEO strategy together less as a, oh, this is another lever for optimization, and more as a, this is table stakes.
And we need to make sure that our investments are.
Are worthwhile.
We also have clients that are really being critical on even TV investments and radio investments and asking SEO teams: hey, when we ran a Super Bowl ad, what was the impact on search?
Did more people go search our brand name?
Did more people go to our website, right?
And like I think that's the lens, uh, that's the lens every CMO should have.
And that's the seat and the table every SEO should be at because we we do have access to data and insights that can help feed an entire integrated marketing strategy.
So to your point, I would stop focusing on the sugar fix and I would start focusing on the exercise regimen.
And how can we be a cornerstone during
Every part of that exercise regimen.
We're not always the solution, but we we do have really valuable inputs into each of those solutions.
Absolutely.
I think that's the truth of life, isn't it?
Like you you're always going to get more if you are a giver rather than a taker.
Um, one of my favorite authors, Adam Grant, he's an organizational psychologist, I believe at Harvard or Stanford, one of those.
He has a great book.
It might be called Give and Take.
And he goes through story after story and industry after industry.
industry and example after example of how being a giver is a really great way to have outsized performance.
Showing 221–240 of 253 · page 12 of 13
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