Travis Tallent
speaker
253 appearances
4 recordings
1 series
first heard May 2025
last heard May 2025
Travis Tallent’s voice in public audio — every appearance, attributed to the second.
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Appearances
The very last thing I'll say here is the way people are searching is changing.
Uh, we're seeing younger generations use video platforms like Instagram and TikTok far more than we ever have.
I think you
YouTube and Reddit are seeing the limelight like they've never had before within Google itself.
And so that is driving a lot of interest.
All this to say, the winning brands out there are the ones that are doing what any good brand has always done, which is have an omni-channel, multimedia, multimodal approach to your strategy.
Again, it's difficult, it's expensive.
Uh, but I also know companies that spend a hundred times more on paid search than they do on SEO.
And I think rather than feeding the cash machine of these big tech companies, invest in your brand with better site experience, better content, better videos.
And that will undoubtedly benefit and make any other paid media investment that much more efficient.
and effective and valuable.
And that's that's the story that we're leading with today.
And it's it's working.
And and many, many brands are bought into that, to that story in this AI world.
AI.
These tech companies are really great salespeople and they have black box data that they share to potential clients to get more investment.
So they will always have they will always have the the advantage when it comes to forecasting, when it comes to um competitive analysis, et cetera, than an SEO does.
So I think for that.
And that reason alone, there's still going to be massive investment in paid media.
I do think that companies are becoming more critical of it.
Showing 201–220 of 253 · page 11 of 13
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