Travis Tallent
speaker
253 appearances
4 recordings
1 series
first heard May 2025
last heard May 2025
Travis Tallent’s voice in public audio — every appearance, attributed to the second.
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Appearances
And being able to simply explain that to a stakeholder is essential because when you do that, I think they will quickly realize, oh, so I need to make sure that my website can be crawled.
I need to make sure I have content that provides context to any of these models or to a user.
And I need to make sure that my brand is well positioned in the market.
Well that sounds a lot like SEO.
Uh and when you explain it in that way, then all of a sudden it positions your team as as uh the SEO team to help be the heroes and the problem solvers in this in this new world as well.
So that's that's number one.
I think number two is also leading with data.
This is easier now today than it was a year ago when there wasn't much available data out.
There.
And it seemed like everyone I was talking to was saying ChatGPT had way more traffic and way more interest than we know it actually does today.
Don't get me wrong, ChatGPT is taking a small slice of the search market.
Today that stands up 0.26% of the search engine market.
Google is still king.
And I think with Google launching AIOs, with Google launching AI.
AI mode, which is a beta today and will obviously roll out.
I think the world that we're looking at is the vast majority of people will still use Google.
And we know Google is using the foundations of SEO and SEO inner workings to help feed any of these LLMs and how they ultimately operate.
So
Leading with data to say, hey, don't throw all your eggs in the Chat GPT basket.
Um, and you know, really still focus on where your audience is is going to be crucial.
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