Travis Tallent
speaker
253 appearances
4 recordings
1 series
first heard May 2025
last heard May 2025
Travis Tallent’s voice in public audio — every appearance, attributed to the second.
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user experience and improving site engagement metrics and your website does impact SEO rankings.
And that was proven in the Google DOJ trial.
So there's so much to say it can and should absolutely be a part of the strategy.
I will say it's not easy.
You're adding, you know, one more element, one more team, maybe even a few more teams if you're in a large org where UX design and development
Or whatever else are all separated.
But it's worthwhile.
And I think the best SEOs out there are the best quarterbacks, they're the best team players.
And I think embracing that as a part of your job is basically going to be how you future-proof your job.
Because if you're just focusing on content or just focusing on keyword research or the very basic elements of SEO, A.
AI is going to replace you.
It might not be a year from now, but it'll definitely be five years from now.
And so the more you can integrate your role into the other teams and be that quarterback, the more future proof your job will be from this emerging technology.
I think number one is having a really firm grasp on how how it works.
It's really difficult to be an SEO without understanding how a search engine works.
And I I agree the same with LLMs and I agree the same with AIOs.
And some of that is in a black box, but it's also, you know, not.
Uh there's there's been a a lot of documentation on how these things are trained and how they work and
of that jazz.
So that that's number one.
Showing 161–180 of 253 · page 9 of 13
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