Travis Tallent
speaker
253 appearances
4 recordings
1 series
first heard May 2025
last heard May 2025
Travis Tallent’s voice in public audio — every appearance, attributed to the second.
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Appearances
With the consumer search journey, blend that with audience personas, blend that with existing content on the site versus net new content on the site.
Then all of a sudden, there's a very easy spot where CRO ultimately plays, which is hey, we have an upper funnel page for this particular audience, but we don't have a middle or lower funnel or loyalty page for this particular audience.
And let's build that into our roadmap.
Now, the other thing I'll say is there's been a lot of bad CRO out there in the world.
So much so where I would assert that's part of why AI search engines are seeing the uprise and search that they are today.
You know, when you go to certain websites, you're just bombarded with pop-ups and with like awful email captions.
captures and exit in 10 pops ups and it's just it's a miserable experience.
And that's that's why AI search is even even possible because people want simplicity.
And when I say CRO, I'm not just saying let's focus on the very bottom of the funnel conversion for you know to capture that first-party data or that revenue.
That's not good CRO.
When I say CRO, I'm saying how do you build loyalty?
How do you focus?
And the lifetime value of that customer.
So they come back over and over and over, and you become the brand that they go to for whatever is is relevant to you and they're ultimately searching for.
That is what good CRO is, and that is what good SEO is when you're focused on the audience, not the keyword.
Yep.
Yeah.
Well, and the the other thing I'll say for the SEOs out there who are like, no, like I only want to focus on stuff that impacts my KPIs and SEO.
We know from the Google DOJ trials that site engagement impacts rankings.
So if that's not convincing, you know, if going after the audience and lifetime value of a customer isn't convincing enough, then just know that focusing on the
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