Travis Tallent

speaker

253 appearances 4 recordings 1 series first heard May 2025 last heard May 2025

Travis Tallent’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How AI is transforming search · 26 May 2025 podcast

What is that impact going to be to answering people's questions in the SERP, on the website, where they don't ever have to call that call center?

And even if that is a marginal impact, say 10% less phone calls to the call center, then you can quantify that.

And that's where you start by asking questions: okay, okay, what is the cost of one phone call to the call center?

And that that

That's where you can incorporate the other team's input to really kind of build this story and understand what matters to them, what their goals are.

Um, so you can align your roadmap with what ultimately matters.

I can't tell you how many times I've seen SEOs be really, really stubborn and firm in we have to do XYZ.

This is the only way we're going to see success.

Success.

And the reality is the only way we're going to see success is stuff that gets implemented.

So focus on the things that are going to get implemented.

Stop stop trying to fight the the upstream battle, you know?

Um, and the the easiest way to focus on things that are going to get implemented is to understand what's already on other people's roadmaps, what matters to them.

Yeah.

Any forecast is going to have caveats, even business forecast.

So as companies give expected earnings and all of that, no one predicts a pandemic, no one predicts an economic downturn, no one predicts the CEO having a scandal and getting fired, right?

Like those are all things that are outside of any business forecast control to say

Same thing in the SEO world, just dependent on algorithms and the evolving consumer search journey and uh audiences and all of that jazz.

So any forecast is of course not a guarantee of results, but it's a good relative sizing opportunity.

And that's how it should be presented: these are the relative results compared for each of these individuals.

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