Travis Tallent
speaker
253 appearances
4 recordings
1 series
first heard May 2025
last heard May 2025
Travis Tallent’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
et cetera, and you hear from them what are their priorities, what are their resources.
And then you build your SEO roadmap.
So you're incorporating them in the process before you build this roadmap.
So then we shift from being a siloed team saying, Hey, you need to do this, to okay, how do we do this together and what's realistic?
And then
Step number four is execution.
And then how this turns into a flywheel is measurement by analyzing how are the optimized sections or pages of the site performing against the unoptimized sections and pages of the site.
When you do that, it becomes very clear: A, the value of SEO's work, but the value of everyone else's input in that work.
So then you have shared wins, and that allows you to build.
build those stepping stones for easier approvals through stakeholders in the future.
Yeah, you know, I I think every team is going to require a slightly different approach.
I will say I consider one of my superpowers asking questions.
Uh, and as a kid, that got me in trouble a lot.
But in my role today, it's really, really effective.
So my approach is I typically present the opportunity that I see.
Say that is something along the lines of your schema on the website is
A mass.
We forecast what the impact of that is going to be.
And there are tons of case studies out there that show, you know, when you implement schema, this is the impact.
But you can even take it one step further to say, you know, if this is a large enterprise brand that wants to decrease the amount of phone calls coming into the call center, you can say, hey, by improving schema, you can go down the path of.
Showing 81–100 of 253 · page 5 of 13
← Previous
Next →