Travis Tallent
speaker
253 appearances
4 recordings
1 series
first heard May 2025
last heard May 2025
Travis Tallent’s voice in public audio — every appearance, attributed to the second.
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Appearances
Yeah.
SEO is absolutely a team sport.
And I think a lot of other channels don't necessarily have to be.
Right.
So like paid search can stand up and launch all by itself.
It you know, as long as it gets marketing buy in, brand marketing buy in, et cetera, they can go spin up ads without working with anyone else.
SEO can't operate in that way.
And I think the best way to get stakeholder
buy-in is to really focus on the systems and the process that really enable all of those gears to operate together.
And the way to do that exceptionally well is to understand what are each of these teams' KPIs, what are their own goals, and then align your work and your roadmap to their KPIs and their goals.
So development
Teams, their KPIs are typically like, you know, site speed and how often is the site up, or sometimes they'll be conversion driven.
How uh what's the conversion rate?
How quickly are are people converting?
And all of those things are relevant to SEO.
And the missing piece is people tying those KPIs and really understanding what are
What is everyone bonused on?
What does everyone care about?
And the way we do that at Brain Labs is through our quarterly SEO roadmapping process, where step number one is to go through an opportunity analysis and identify what are the biggest impact initiatives.
You bring those to relevant stakeholders, say head of engineering, head of brand marketing, content, etc.
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