Travis Tallent
speaker
253 appearances
4 recordings
1 series
first heard May 2025
last heard May 2025
Travis Tallent’s voice in public audio — every appearance, attributed to the second.
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Appearances
When you look at most brands analytics, you will quickly see that SEO tends to be the most efficient and best ROI channel out of any of the other digital marketing channels.
And to your point, for a long time, people didn't acknowledge the power that SEO can ultimately yield from both a
Brand perspective, uh, there are lots of things we can do in terms of brand safety, in terms of brand experience within the SERPs and on the website.
But on the flip side, SEO can also lead to discovery.
And I think that's where most SEO spent their time really with this vision that if we drive more traffic, no matter if the topics are related.
Related to the brand or not, that will somehow have some benefit to introducing that person to the brand.
The reality is Google wants to show the most relevant website in any particular search.
And I think that is also true for any search engine out there, because otherwise they won't be seen as useful and people won't use their product.
And so today we live in a world where we do have AIOs taking a chunk out of traffic.
I'm sure we've all seen loads on our LinkedIn profiles about how uh traffic is declining, but business is okay.
And conversions are still coming through.
Revenue is still coming through.
And so I I think we're really at a catalyst where now we have data to prove.
SEO has always kind of been more focused as the revenue driver and more focused as the conversion leader.
And then, you know, that's really where you have to start critically questioning what tactics fall under SEO.
Why is CRO not incorporated into SEO's roadmap?
Why is UX design and user experience on a website?
Not incorporated in an SEO's roadmap.
And I I think that's where it gets really interesting because that's the fun part.
That's where you can really squeeze uh a lot of juice out of out of the the orange, if you will, in this day and age.
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