Travis Tallent
speaker
253 appearances
4 recordings
1 series
first heard May 2025
last heard May 2025
Travis Tallent’s voice in public audio — every appearance, attributed to the second.
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Appearances
But again, we have access to this data.
We have access to information that is really valuable.
And I think the best SEO directors out there really build a culture of SEO ads.
advocacy and build a culture that is aligned with the business and not just the SEO work itself.
Number one is revenue and conversions.
Number two is share of voice and um not just organic share of voice, but I think search share of voice, incorporating paid search visibility, SEO visibility, and if you can, AI, search engine visibility.
And then last but not least is brand searches, brand visibility, some KPI in that realm that's
shows, uh, how is the brand trending over time?
And uh I have found when we focus on those KPIs to senior level executives, you're speaking a language that they care about, that they understand, and that they can ultimately use when they are presenting to board meetings or investors or anything like that.
we stay in our own lane?
It should absolutely be integrated as a core part in every roadmap and in every initiative from what content topic should we go after to how do we take their UX research and blend that into SEO strategy with keyword mapping.
So yes, I'm going to say double down, CR should be a part of SEO.
Couldn't agree more on that one.
And I feel like
Absolutely.
Yeah.
And and same.
I've I've only ever heard great things about this this guy named Tyson.
And now uh n now that we've had a bit to chat, I can absolutely see why your reputation precedes you.
Yeah, absolutely.
Showing 21–40 of 253 · page 2 of 13
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