The big three KPIs all SEO teams should report on
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
2 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the podcast’s opening and who is hosting the episode?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton. Well, we
What are the three core SEO KPIs that Travis Tallent recommends reporting?
With that, we're gonna roll into kind of the lightning round of the conversation. KPI face-off. What do you consider to be the big three KPIs that all SEO teams should report on?
Why is revenue and conversions the top KPI for SEO teams?
Number one is revenue and conversions. Number two is share of voice and um not just organic share of voice, but I think search share of voice, incorporating paid search visibility, SEO visibility, and if you can, AI, search engine visibility. And then last but not least is brand searches, brand visibility, some KPI in that realm that's
How should SEO teams measure and report search share of voice across organic, paid, and AI?
shows, uh, how is the brand trending over time? And uh I have found when we focus on those KPIs to senior level executives, you're speaking a language that they care about, that they understand, and that they can ultimately use when they are presenting to board meetings or investors or anything like that.
I like that you you threw in the brand voice component. Like I feel like that's probably out of the three the one that more people would kind of leave out or maybe not like embrace as much.
What role do brand search trends play in SEO reporting and how are they presented to executives?
So I I like that call out there. But with that, that's gonna wrap up this episode of the Voice of Search podcast. Thanks again to Travis Talent from Brain Labs for joining us. And if you'd like to get in touch with Travis, you can find a link to his LinkedIn profile in their show notes, or be sure to go over and check out his company's website at brainlabsdigital.com. If you haven't had a chance to subscribe yet and you'd like a daily stream of SEO and content marketing, in your app feed. Be sure to hit that subscribe button in your podcast app or subscribe and like on YouTube. And we'll be back in your feed in the following day. So that's all for today. Thanks for checking out the Voice of Search podcast and we'll see you in the next episode.
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Chapters
5 chapters
1
What is the podcast’s opening and who is hosting the episode?
0:00–0:44
2
What are the three core SEO KPIs that Travis Tallent recommends reporting?
0:44–0:58
3
Why is revenue and conversions the top KPI for SEO teams?
0:58–1:23
4
How should SEO teams measure and report search share of voice across organic, paid, and AI?
1:23–1:57
5
What role do brand search trends play in SEO reporting and how are they presented to executives?
1:57–2:38