Should SEO teams embrace CRO as a core part of our work?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the core question about SEO and CRO that the episode introduces?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
Why does Travis Tallent argue that CRO should be integrated into every SEO roadmap?
Well, we
With that, we're gonna roll into kinda the lightning round of the conversation, double down or ditch. Should SEO teams embrace CRO as a core part of our work and function, or should
we stay in our own lane? It should absolutely be integrated as a core part in every roadmap and in every initiative from what content topic should we go after to how do we take their UX research and blend that into SEO strategy with keyword mapping. So yes, I'm going to say double down, CR should be a part of SEO. Couldn't agree more on that one. And I feel like
If you really look at it, it's like, what lane is SEO? Like all of our work is in some sort of other area.
How can SEO teams blend UX research, keyword mapping, and content selection for better conversion rates?
So like might as well embrace it and just lean into it.
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities.
What does the Previsible sponsor segment add to the conversation about integrated SEO consulting?
They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Pre-Visible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io.
That's previsible P R-E-V-I-S-I-B-L-E. Io.
But with that, that's gonna wrap up this episode of the Voice of Search podcast. Thanks again to Travis Talent from Brain Labs for joining us.
How does the episode wrap up the discussion on embracing CRO as a core SEO function?
And if you'd like to get in touch with Travis, you can find a link to his LinkedIn profile in their show notes, or be sure to go over and check out his company's website at brainlabsdigital.com. If you haven't had a chance to subscribe yet and you'd like a daily stream of SEO and content marketing, in your app feed. Be sure to hit that subscribe button in your podcast app or subscribe and like on YouTube. And we'll be back in your feed in the following day. So that's all for today. Thanks for checking out the Voice of Search podcast and we'll see you in the next episode.
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Chapters
5 chapters
1
What is the core question about SEO and CRO that the episode introduces?
0:00–0:43
2
Why does Travis Tallent argue that CRO should be integrated into every SEO roadmap?
0:43–1:30
3
How can SEO teams blend UX research, keyword mapping, and content selection for better conversion rates?
1:30–2:11
4
What does the Previsible sponsor segment add to the conversation about integrated SEO consulting?
2:11–3:10
5
How does the episode wrap up the discussion on embracing CRO as a core SEO function?
3:10–3:42