Trevor Pellerin

There's no bright overhead lightings, none of that.

So it's really fighting your demons.

It's already configured for basically influencers because we know fitness influencers are huge these days.

Same thing for bodybuilders.

And even for bodybuilders that film because it's important now as another source of income for them.

But not only that, from a bodybuilding aspect, lighting is everything.

So how can you critique your muscles whenever you can't see them because they're washed out under bright lights?

So whenever you can really see those defining keys, whether it's shoulders, legs, whatever it might be, you can really get the critiques all the way down.

For sure.

Just by something as small as changing the lighting schemes.

It really is.

And content plays a big role.

How many people do you know that watch a motivational video just to, you know, get them off the couch in the morning?

Majority of everybody knows that.

I can't tell you how many times I've seen even David Goggins speaking on a video.

And I'm like, all right, yeah, you know what?

I'm going to go to the gym now.

yes so just things like that right and not only that but and then when we have like stuff like that playing over our speaker systems too so um it's just it's a motivational place and we've been told by so many people this is where they come to fight their demons and it feels like they can just let everything go in there and leave everything in there and that's what they want and a lot of people call it we're the psych ward

And the best part, so walking you through it, right?

So you get to the front door, right?