Tyler Einberger
speaker
256 appearances
5 recordings
1 series
first heard Jun 2025
last heard Jun 2025
Tyler Einberger’s voice in public audio — every appearance, attributed to the second.
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Appearances
Misleading the misleading from multiple perspectives.
So from one perspective, Google has the audience distribution.
You know, they're pushing AI mode.
I think it's going to be.
I never give predictions, but I feel really good about this one.
I think that AI mode being default in Google search is closer than we think, or some version of it.
I think we have, you know, as an industry or solo practitioners or agencies, probably about a year uh before things really get shaken up.
So that's coming fast.
Chat GPT is
Isn't a search product, like it has search features.
I would expect just from a business perspective, OpenAI to really lean in and try to capture enterprise, like Claude and Anthropic have done that since the beginning.
I would expect Chat GPT to focus there or open AI to focus enterprise.
But I think they I think OpenAI saw, you know, where an LLM can provide a good search experience and release that product.
But I think that over time what will probably happen is Google still owns consumer AI and search entirely or mostly.
I don't know what it means for websites.
I do know the direction things are heading, which would be
Agentic experience is just look at e-commerce and what's happening there.
Visa partnering with uh OpenAI on agent shopping, Google also announcing at I.O.
agentec shopping features.
Like there's a a race to the bottom here in optimizing or automating user experience in decision making.
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