One word to describe the competition between Google and OpenAI
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
8 min
2 speakers
3 chapters
transcribed 1 month ago
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What one word best describes the Google vs OpenAI competition?
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On to the next one. What's the word? So we're looking for one word to kind of encompass this. What is one word you would use to describe the competition between Google and OpenAI?
Misleading the misleading from multiple perspectives. So from one perspective, Google has the audience distribution. You know, they're pushing AI mode. I think it's going to be. I never give predictions, but I feel really good about this one. I think that AI mode being default in Google search is closer than we think, or some version of it. I think we have, you know, as an industry or solo practitioners or agencies, probably about a year uh before things really get shaken up. So that's coming fast. Chat GPT is Isn't a search product, like it has search features. I would expect just from a business perspective, OpenAI to really lean in and try to capture enterprise, like Claude and Anthropic have done that since the beginning.
I would expect Chat GPT to focus there or open AI to focus enterprise. But I think they I think OpenAI saw, you know, where an LLM can provide a good search experience and release that product. But I think that over time what will probably happen is Google still owns consumer AI and search entirely or mostly. I don't know what it means for websites. I do know the direction things are heading, which would be Agentic experience is just look at e-commerce and what's happening there. Visa partnering with uh OpenAI on agent shopping, Google also announcing at I.O. agentec shopping features. Like there's a a race to the bottom here in optimizing or automating user experience in decision making. Um, I wouldn't expect that to stop.
But another from another lens, you said before that chat GPT uh uses Bing's index. Another misleading thing is, did you know that ChatGPT also uses Google search? And uh what I will do to expand on that is say that at least for scheduled tasks, and I would encourage people to test this out, is to set up a scheduled task to run, you know, ever every day. I have one that's scheduled every hour, uh, which is how I was able to find this. And it pings my website for a very specific search query that no one would ever search. And then I can see in Google Search Console. the search queries that uh ChatGPT is using through Google search to look for this scheduled task, which is pretty wild to me.
I have heard that. I mean, I think we may have chatted about that earlier as well, which is like I mean, that's like a whole new can of worms, which I feel like I don't know, you can put on the tinfoil hat and the conspiracy theories. Oh, I love doing that, yeah. But not too long ago there was a change on, you know, Google all of a sudden starting to tighten down on the crawling and scraping and everyone was like pointing the finger at like the ring tracking tools of like SEMrush, et cetera, et cetera. And I was like
How does Google’s AI‑mode give it a distribution advantage over OpenAI?
Google doesn't care. about that. Like that they are small players in this larger ecosystem. But I I don't know. If I was to go on Limb, I would say like Google probably cares a lot more about ChatGPT using their index or scraping information from them more than any of these SEO tools.
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