Tyler Einberger
speaker
256 appearances
5 recordings
1 series
first heard Jun 2025
last heard Jun 2025
Tyler Einberger’s voice in public audio — every appearance, attributed to the second.
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Appearances
Like if we're if we're taking an audience first approach, you know, thinking zero click, thinking, you know, the people that we're trying to connect with through our channel, that's why I looked at users.
So I looked at them from uh February 2024, which is as far back as I could get data.
Before through March 2025, I've updated it since to include April and soon May.
But the data comes from similar web's opt-in clickstream panel, which would be like millions of devices.
Um, and then also like supplemented with ISP provided data.
We deduplicated some of the audience for certain views, especially when we're saying, hey, this many.
Many people or this many clicks per person happen.
Like that's based on a deduplicated audience, which means, you know, assuming that, you know, I'm a user and I use Google at work on my desktop computer, but then I also use it on my mobile phone, that would be a duplicated user, unless we were to de-duplicate it.
So I think Similar Web is doing some good stuff there to try to give us more.
Representative, I won't say accurate, um, because I don't think we're in an era of accurate data, but representative data of what's actually happening.
And then we took that data when we're looking at clicks out from Google, clicks out from Chat GPT.
I wanted to scrub out self-referrals in.
For Google, there weren't many self-referrals except for clicks within platform.
But for Chat GPT, because of the URL structure and how clickstream works, I had to scrub out self-referrals, which was I don't know, like over 20% of the clicks that happen uh within Chat GPT.
Yeah, so self-referral would mean uh well clickstream is is based on like a key piece of clickstream would be uh URL, uh anonymized URLs.
So for Chat GPT, for example, a lot of the clicks that happen within platform are out to an open AI domain, uh, whether it's to log in, whether it's to switch products to maybe operator, whether
it's passing through some sort of uh uh you're logged in but you still have to go through an off.
So those are self-referrals that we scrubbed out with Google.
We didn't really need to because it was based on domain wide um or subdomain wide uh www.google.com which is uh 99% probably plus just Google search.
Something pretty surprising.
Showing 121–140 of 256 · page 7 of 13
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