Tyler Einberger
speaker
256 appearances
5 recordings
1 series
first heard Jun 2025
last heard Jun 2025
Tyler Einberger’s voice in public audio — every appearance, attributed to the second.
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Appearances
The
The main piece that came out of it was, you know, we we've been hearing from different people online or uh from our bosses or clients' bosses that like, hey, SEO is losing its luster.
It's not, you know, in an attractive channel to invest in, um, currently.
And I think there's a lot of a lot of doomsday.
uh narrative that's out there like Google search is uh dying or or chat GPT is taking over.
So I really wanted to get to the bottom of that question.
But then from a broader perspective, you know
I started this research because, you know, if we're really heading towards a zero click future, and if that's true, I think we need to shift our influence, uh, or our areas of influence from owned surfaces to, you know, earned or maybe discovery surfaces.
So I wanted to map out all of the places on the web where uh
I think three things are true.
And the first thing is, you know, where are places that marketers can market and do marketing?
And then second factor would be.
What places where that's true can our audiences also okay with being marketed to or being influenced?
And then the third requirement would be like, are these places measurable?
Meaning like from the outside looking in and available through clickstream data, uh they have to be browser based.
Yeah, absolutely.
Um, love to dig into that.
So we looked at US web users only.
And the reason why I wanted to focus on users was there are plenty of reports that existed already.
From similar web clickstream data from other click streams that reported on visits, but I wanted to know like audience.
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