Tyler Einberger

speaker

256 appearances 5 recordings 1 series first heard Jun 2025 last heard Jun 2025

Tyler Einberger’s voice in public audio — every appearance, attributed to the second.

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Well, I think that from one perspective, plus minus 10 to 30% accuracy is that's a pretty big chunk.

But it's good for directional use, good for, you know, um 30,000 foot views, uh, not good for precision, but what is?

But it's also there's so many limitations.

Um, like if a website doesn't hit the large quantity of traffic.

Traffic that monthly, like it might not be picked up well by Clickstream panels.

What I would buy is a package of Clickstream.

And I think Clickstream helps us see.

where the market is heading and then something more like first party data helps us to measure how we're performing in that market.

But I would buy a a package of clickstream platform data plus our dark course here is server logs.

And I think server logs are really, really helpful because there's a lot that user agents can tell us about who and what is accessing our website.

Yeah.

Thank you, Tyson.

Really appreciate you inviting me here.

Super excited to talk about what's happening in search and LLMs.

Yeah, so the report I like to call it a report just because I didn't put it in like really hard

I mean, I put in a lot of time, but not like a ton of hard different inputs.

Um, really I was using similar web clickstream data.

And uh I did do some cleansing of some different tables, but for the most part, uh a lot of the data is straight up just from similar web.

So it's a it's a report.

Uh yeah, I guess it could be like a little bit of a study, but yeah, I think

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