Tyler Einberger
speaker
256 appearances
5 recordings
1 series
first heard Jun 2025
last heard Jun 2025
Tyler Einberger’s voice in public audio — every appearance, attributed to the second.
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Appearances
The the tools are obviously behind.
Like, you know, there's a ton of tools popping up for like track your visibility and and the LLMs, but it's missing such a key piece, all of those tools, which is actual usage of the LLM for you know the topics that are tracked there.
So I think that's a that's a key missing piece right now.
And that's something that I'm I'm weary about.
But there's also not a better method unless you want to manually build a list of here's all the URLs on my website that get traffic from LLMs that I know that aren't hidden, you know, indirect or dark.
And then try to reverse engineer, you know, likely topics that drove people to these URLs and then build out likely questions from that.
Like that is a ton of work and still not representative of actual usage.
So we don't get data from LLMs on usage, which is a big risk right now.
Well, I think the future is already here is piece number one.
Uh, I think it's gonna zero click is gonna continue to increase as far as like reality goes.
You know, one of my favorite things to talk about is the lack of data as uh someone who does SEO.
The lack of data that we get from our platforms and our analytics and the level of triangulation.
That needs to happen in order for us to even communicate value to a CFO.
But I think that between users staying in platform in Google and with say LLMs do send, you know, end up sending a ton of traffic and it's high quality traffic, but there's no referral data.
So we're missing that.
So it still looks like zero click to us unless we're, you know, um capturing and including direct traffic in our organic figures, which sometimes we do.
You know, we're measuring a shrinking slice of reality that I think translates to zero click.
So I think a lot of stuff is going to be blamed on zero click, but I do think it's reality.
You might expect me to say bye, but I'm gonna sell this one.
Really?
Showing 61–80 of 256 · page 4 of 13
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