Tyler Einberger

speaker

256 appearances 5 recordings 1 series first heard Jun 2025 last heard Jun 2025

Tyler Einberger’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · One word to describe the competition between Google and OpenAI · 27 Jun 2025 podcast

Very

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Optimize for AI or Traditional Search? · 26 Jun 2025 podcast

So I actually don't think this is mutually exclusive.

Technical hygiene, brand mentions, backlinks, chunking, micro passages, you know, whatever a query fan out or topics or topic clustering.

I think that these things work everywhere.

So what I think the I don't think we can choose one or the other.

I think what helps, you know, the uh LLM.

or agents or uh any other bot site you, that probably helps humans find you too.

So I don't think there's like a huge difference between the two.

There are the, you know, minor differences that we're seeing.

And I think it's an evolving thing too.

And I could be totally wrong about this.

I would say yeah, yes and no.

So the yes piece is we're starting to include this type of thinking specific to optimizing for LLMs, or even better yet, thinking about the future beyond that, which is optimizing for agents, right?

Or machines.

So what pieces need to be in place for that to be something that we would be considered as a good source for in the future?

So I mean like a really concrete example would be, hey, this is something that makes me elevate client side and rendering on a website to a higher priority for an engineering team to switch to server-side rendering because LLMs and uh conversational search outside of Gemini or Google don't render JavaScript.

So if that's part of our, you know, if our audience is on using LLMs and we think they're using LLMs to find uh our product or service or comps, then that's definitely a technical SEO item that I would normally have as a medium high or high to a very high, uh, if that's a priority for the business.

Yeah, and measurement.

So I think measurements so far behind.

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