Tyson Stockton
speaker
14,089 appearances
254 recordings
1 series
first heard Aug 2024
last heard 27 Aug
Tyson Stockton’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 96 in all, peaking in Dec 2025 with 18.
Appearances
from your experience and your perspective, like
Are retailers aware and like, I guess, how familiar do you think like the industry is with like the actual indexation and kind of crawl efficiency of their website?
Well, I mean I I wanna double down on that point 'cause it's like
Forty or fifty percent.
Like that is crazy.
As far as like it doesn't matter how good your content is, it doesn't matter how fast your website loads.
If they're only seeing like that, then that means almost half of your products don't even have a chance.
And let alone I mean it to me it's not necessarily like, oh, this is like an AI search problem.
It's like, no, this is a fundamental thing of just online discovery.
And one of the things that like I've seen too is like you also have like varying like working with international e commerce sites.
Like we did a study with one of our clients who operates in a bunch of different countries.
Each country had a significantly different percentage of indexation.
And some were a little stronger, some were really bad.
But it's like to me that's like the lowest hanging fruit from
an e-commerce side to actually have a significant gain.
If like you don't change your performance at all, but you just improve that indexation.
Like that has a potential to just exponentially increase like your bottom line.
Well let's let's dive in a little bit more because you made the comment a little earlier on how like the
The bots and the crawlers of some of these emerging platforms, companies, are not they don't have the same sophistication or I mean, essentially, experience that Google has in this space.
So, like, tell us a little bit more on like what are some of those differences?
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