How AI Search Is Reshaping Retail Media and Discovery
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
52 min
2 speakers
4 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the current state of e‑commerce and how is AI changing the shopping experience?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast in IHear Everything presentation. Production. In this podcast, we'll share the news, knowledge, and strategies you need to navigate the ever-changing world of SEO. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Tyson Stockton.
My name's Tyson and today I'm joined with Joe Dorian. Chief product officer at Botify. Welcome to the podcast Joe.
It's great to be here. Uh uh super excited to talk about uh the future of Agentic Search and what's happening uh in the world and how uh retailers can get ready for it and actually help them sell more product.
Yeah, and I I I like that we're diving into like a specific kind of industry and vertical within it. Cause a lot of times on the podcast we're talking about the industry as a whole. We all know the industry's changing, all these differences going on. But today we want to kind of like dive more into like commerce and retail, which is an area we both spent quite a bit of our career in. Um So to start things off, kind of like give us the lay of the land, like how is commerce and uh e commerce in particular changing?
Yeah, it it is uh changing dramatically and I think it has a lot of leaders in the retail, e-commerce, DTC sections really scared about what will be the future of how consumers shop. Right. And how much control a retailer can actually have over that shopping experience when it's driven by an agent, right? Or a bot uh that's actually there. Whether that is happening within the ChatGPT and Gemini or whether whether it's happening outside of that and in and around their site. So that this has a lot of retailers, a lot of leadership at retailers and e-commerce providers thinking about their overall strategy and their overall investment so that they can control what's most precious to them is their brand and the shopping experience of their brand between them and their consumers.
And I mean we we we've talked about it before on the show a little bit as far as like how consumers are both going through like the buyer's journey as well as just kind of like how people are actually like interacting with it. Like from what you're seeing today, like Is Are are conversions happening yet within kind of like these environments or are you seeing it more as like the discovery, like research, early stages of the cycle?
Yeah. I think it's mostly the early stage of the cycle or what we would commonly refer to as the upper funnel or the product discovery component. And and the thing that's changing about that that journey uh is really these chatbots, whether it's chat GPT, Gemini or Perplexy or any of them. they are surrounding uh the consumer with additional context that search engines could never provide. Right. It's allowing them to go and look through their specific use case, their specific shopping use case. I need a certain outfit for a certain event. I need to have it within a certain budget. Those multiple constraints are really hard in a traditional search solution to go and solve for. The chatbots do a great job of that product discovery, narrowing it down and allowing you to go find what the full portfolio of
products are out there, right? And and what scares retailers is You know, are they showing up when their competitors' brands are showing up? How are they showing that their products actually outperform or are clearly differentiated and have a unique selling proposition vis-a-vis their competitors? And this is what really drives that fear among the retailer they need to lean in or they're going to miss out on that. But one of the things that we are seeing is that the transactions, as you said, are not happening within the LLMs.
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Chapters
4 chapters
1
What is the current state of e‑commerce and how is AI changing the shopping experience?
0:00–8:03
2
How are AI chatbots and LLMs reshaping product discovery and early‑funnel behavior?
8:03–16:12
3
Why are retailers scared about losing visibility to AI‑driven search results?
16:12–37:53
4
How much of a retailer’s site is actually indexed and crawlable by search bots?
37:53–52:20