Joe Doran

speaker

456 appearances 5 recordings 1 series first heard Aug 2026 last heard 8 Aug

Joe Doran’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Aug 2026 with 5.

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How do I think about the outcome I'm trying to drive and the contribution of each of my channels to that that outcome?

So I'm trying to get somebody to buy a product.

And I should not leverage the the past ten to twenty years of thinking and think everything is based on

A isolated session.

I think humans are complex and messy people.

I do not believe they just go to a single chat bot, make a request, and then kind of like follow through and purchase.

I think the shopping experience is messy.

I think they do some things on their phone.

I think they do some things on their desktop.

I think they do some things in traditional certs.

I think they need to lift their head.

And think broader.

Stay anchored on the purchase and look at the contribution or the attribution of all these efforts to that purchase.

Product feeds, no no doubt, no doubt.

I I believe a lot of retailers have very rich and robust product content today that sits on their PDPs.

They it's just fragmented across your ecosystem.

So consolidating it, making sure it's full, complete, and accurate within a product feed is incredibly important right now.

You build once, make the investment once and deploy it in many locations.

One of the the biggest things people will look at, the first thing they look at is they'll look at their share voice.

Which is kind of like how often I'm I'm mentioned.

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