Ecommerce teams will wish they started doing this earlier
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
1 speaker
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What challenges do e‑commerce teams face with current SEO and product indexing?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast in IHear Everything presentation. Production. In this podcast, we'll share the news, knowledge, and strategies you need to navigate the ever-changing world of SEO. Ready to expedite your company's organic growth efforts?
How does AI‑driven attribution differ from traditional channel‑by‑channel thinking?
Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Tyson Stockton.
My name's Tyson and today I'm joined with Joe Dorian, Chief Product Officer at Botify. Five years from now, what will e-commerce teams wish they had started doing earlier? attribution.
How do I think about the outcome I'm trying to drive and the contribution of each of my channels to that that outcome? So I'm trying to get somebody to buy a product. And I should not leverage the the past ten to twenty years of thinking and think everything is based on
Time for a one-minute break to hear from our sponsor, Previsible.
Why are JavaScript‑heavy product pages limiting crawl efficiency for search bots?
So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business.
Pre-Visible's four-stage approach ensures that your SEO programs thrive.
What is the role of structured product feeds and new commerce protocols in modern SEO?
By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io. That's previsible P-R-E-V-I-S-I-B-L-E. Io.
A isolated session. I think humans are complex and messy people.
How can teams move beyond isolated organic traffic to multi‑touch, zero‑click discovery?
I do not believe they just go to a single chat bot, make a request, and then kind of like follow through and purchase. I think the shopping experience is messy. I think they do some things on their phone. I think they do some things on their desktop. I think they do some things in traditional certs. I think they need to lift their head. And think broader. Stay anchored on the purchase and look at the contribution or the attribution of all these efforts to that purchase.
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Chapters
5 chapters
1
What challenges do e‑commerce teams face with current SEO and product indexing?
0:00–0:35
2
How does AI‑driven attribution differ from traditional channel‑by‑channel thinking?
0:35–1:22
3
Why are JavaScript‑heavy product pages limiting crawl efficiency for search bots?
1:22–2:09
4
What is the role of structured product feeds and new commerce protocols in modern SEO?
2:09–2:52
5
How can teams move beyond isolated organic traffic to multi‑touch, zero‑click discovery?
2:52–3:18