Joe Doran

speaker
456 appearances 5 recordings 1 series first heard Aug 2026 last heard 8 Aug

Joe Doran’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
5 · Aug OctJan 26AprJulnow

Recordings per month over the last 12 months — 5 in all, peaking in Aug 2026 with 5.

Appearances

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But the other thing they they overreact to is prompt volume.
And how many prompts are actually being executed?
Болтоз метриць апробулістик метриць.
Both of them are synthetic.
No one is publishing.
accurate, transparent data, we really struggle to go and represent to the marketer that this data is meaningful and is representative of their shoppers.
Tracking organic traffic as a standalone KPI and not comparing it
with everything else that is actually happening in other channels.
So if I'm an e-commerce provider, if I'm not thinking about my organic traffic from search
And comparing contrasting what my referral rates into my organic traffic is from the AI sources that are there, I'm missing out.
If I'm not looking at my investment pressure that's coming from paid or from other channels, uh, I'm missing out.
If I'm not thinking about what's happening to my paid and organic Google shopping compared to my organic traffic, I'm not getting the full picture.
It's great to be here.
Uh uh super excited to talk about uh the future of Agentic Search and what's happening uh in the world and how uh retailers can get ready for it and actually help them sell more product.
Yeah, it it is uh changing dramatically and I think it has a lot of leaders in the retail, e-commerce, DTC sections really scared about what will be the future of how consumers shop.
Right.
And how much control a retailer can actually have over that shopping experience when it's driven by an agent, right?
Or a bot uh that's actually there.
Whether that is happening within the ChatGPT and Gemini or whether whether it's happening outside of that and in and around their site.
So that this has a lot of retailers, a lot of leadership at retailers and e-commerce providers thinking about their overall strategy and their overall investment so that they can control what's most precious to them is their brand and the shopping experience of their brand between them and their consumers.
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