Joe Doran
speaker
456 appearances
5 recordings
1 series
first heard Aug 2026
last heard 8 Aug
Joe Doran’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Aug 2026 with 5.
Appearances
Yeah.
I think it's mostly the early stage of the cycle or what we would commonly refer to as the upper funnel or the product discovery component.
And and the thing that's changing about that that journey uh is really these chatbots, whether it's chat GPT, Gemini or Perplexy or any of them.
they are surrounding uh the consumer with additional context that search engines could never provide.
Right.
It's allowing them to go and look through
their specific use case, their specific shopping use case.
I need a certain outfit for a certain event.
I need to have it within a certain budget.
Those multiple constraints are really hard in a traditional search solution to go and solve for.
The chatbots do a great job of that product discovery, narrowing it down and allowing you to go find what the full portfolio of
products are out there, right?
And and what scares retailers is
You know, are they showing up when their competitors' brands are showing up?
How are they showing that their products actually outperform or are clearly differentiated and have a unique selling proposition vis-a-vis their competitors?
And this is what
really drives that fear among the retailer they need to lean in or they're going to miss out on that.
But one of the things that we are seeing is that the transactions, as you said, are not happening within the LLMs.
It's not happening within the chat experience, even though they're trying to get there.
But we believe that that that that awareness, that consideration, that interest and intent is being formed.
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