Joe Doran
speaker
456 appearances
5 recordings
1 series
first heard Aug 2026
last heard 8 Aug
Joe Doran’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Aug 2026 with 5.
Appearances
And what happens when a referral comes to a retailer site, it's going right to the product description page and it's leading to a higher conversion.
So this channel looks like it can change the nature of the conversion rates, right, for the retailer, but they but they're they're not in control of it.
So that that's what like, oh my goodness, so much promise, so much risk.
Exactly.
And and one of the things that's really interesting, uh Tyson, is really when we talk to retailers.
Like about half of them will say what you said, which is what the industry talks about.
Is it the
The buyer cycle has been very compressed, right?
You have a very compressed buyer cycle.
The other half of the retailers will say, Well, the old search experience was full of a lot of false positives.
I would make a query, I would go to a product page and it wasn't what I wanted.
I needed to go back, do another query.
So it's actually more efficient, and you got rid of the bad clicks, the clicks that that were never leading to a conversion.
So it's actually
Traditional search is wasteful.
And and uh you know, the the AI search is actually more efficient.
Not really sure if there's data to prove which one is actually truly correct, but we do know that that this zero click environment is happening.
And it and it's it and it's like, what does it mean to me?
And what does it mean to me as a retailer and my shopping experience?
And how do I make sure that my products are getting the best chance to actually show up and and be competitive.
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