Joe Doran

speaker
456 appearances 5 recordings 1 series first heard Aug 2026 last heard 8 Aug

Joe Doran’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
5 · Aug OctJan 26AprJulnow

Recordings per month over the last 12 months — 5 in all, peaking in Aug 2026 with 5.

Appearances

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Yeah, I th I think there's a lot of retailers that believe that their website is fully crawlable, that that they are indexed at a high rate, um, which
You know, because they've been doing this for a long time, 15, 20 years against this.
But the challenge is a lot of these merchants and a lot of these retailers, just like what you said, are exploding their product portfolios.
Right.
It is very rare that you see a tier one or tier two or even a tier three retailer with less than a million products.
That means that their their website is going to be well over a million pages.
pages uh that's there.
When we look at retailers across like size and scale, we're only seeing them, and this is reported through Google Search Console, their indexation sits between 40 to 50%, which means only 40 to 50% of their web pages are actually being indexed, let alone crawl.
Right.
So they're and their crawlability is never at 100%.
The crawlability is always really, really low, probably at like maybe 10 to 20 points above their indexation rate.
Right.
And that is really a a clear indicator that you're not, you know, your your products aren't even showing up.
Um it let alone an and and Google's got the most sophisticated bot in the world and they're not showing up with the most sophisticated uh bots and and the most
uh extensive crawl budget, right?
All the chat uh bots and crawlers that are coming from chat GPT and the rest of the LLMs are
Twenty years behind.
In uh uh
being able to crawl with a significant amount of efficiency and scale that Google has.
Um, so they're just not as sophisticated.
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