Joe Doran

speaker

456 appearances 5 recordings 1 series first heard Aug 2026 last heard 8 Aug

Joe Doran’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Aug 2026 with 5.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How AI Search Is Reshaping Retail Media and Discovery · 3 Aug 2026 podcast

They have a hard time spending that budget efficiently and getting to what would be the most profitable or the most uh productive pages that a retailer has.

So they're missing out.

And this can be a major if if they fix that problem.

That's a first step that they need to do in fixing the problem to drive visibility.

Uh, because they're they're not giving their products a chance.

Right.

No, it it does.

And we see that significantly.

Uh, but you know, a lot of our uh retail customers or a lot of the retail industry, they spent decades investing in their e-commerce site really to support human traffic, right?

And the non-human traffic was was always seen as waste with the exception of Google bot.

Now there's 15 to 20 other bots that matter or crawlers that matter that you need to go and support and drive against.

And they're not serving um the Google crawler uh efficiently today by itself.

So this complexity is significantly increasing.

So, how do you go and and make the investments in the infrastructure to make sure that you're

your all of your content and all your product information is fully ready and readable.

by these bots, right?

And that that is not only just like you said, performance time.

So it has to be very, very fast in loading and and and delivering it, but it has to be able to fully read and fully render that page.

Right.

And a lot of those pages that our retailers use are very heavy JavaScript.

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