Tyson Stockton

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14,089 appearances 254 recordings 1 series first heard Aug 2024 last heard 27 Aug

Tyson Stockton’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 96 in all, peaking in Dec 2025 with 18.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How AI Search Is Reshaping Retail Media and Discovery · 3 Aug 2026 podcast

So I'm gonna throw five questions at you, a little more shorter form.

And the first question I'd like to ask is what's the most overrated e-commerce SEO metric today?

Yeah.

And in in a lot of ways too.

It's like

Both in how you describe that, but also like in in the industry as a whole, I feel like we as SEOs, we do need to have like a wider lens of how we are looking at this because there's also similarities of like some of our activities are almost like swinging towards like digital PR type activities.

So it's like I do agree that you have to have that broad perspective to

didn't be effective in kind of like this new era.

Next question I'd like to ask is what's one AI search trend retailers are overreacting to?

I l I love that you brought up that point.

I've been struggling with that too and it's like

I feel like so much time is probably wasted in that area where it's like, unless you're trying to gain some like competitive understanding or maybe like managing some stakeholders in your organization, it just tends to be that time vacuum.

And there's gonna be so much more personalization and variance that it's like the integrity of that too is like.

I'm just not fully there on as much as I probably was, yeah, five, ten years ago.

And probably more like ten, fifteen years ago.

Next question.

Um Product contents or product feeds, which will matter more in the next two years?

Yeah, and it's it's the it's the key to scalability in this same lens.

And I think, like we mentioned earlier, it's almost like

You know, I'd encourage SEOs to think of the feeds as like the new on page SEO and take the same critical eye to those feeds that we've been applying to when we're actually looking at the visible page.

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