Val Riley

speaker

154 appearances 1 recordings 1 series first heard Apr 2025 last heard Apr 2025

Val Riley’s voice in public audio — every appearance, attributed to the second.

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I'm so glad to be here.

Thanks for having me.

Yeah, absolutely.

It's it's definitely a a bit of an eclectic mix from the outside, but when you hear the story from the inside, it makes perfect sense.

Unbounce, obviously the category leader in landing page builder, has been around for a while, kind of synonymous with landing pages.

Um Unbounce acquired uh a marching marketing attribution software a few years ago called Leads RX.

And really again the same audience selling to marketers and Leeds RX is a full attribution solution.

So really multi-touch attribution at its finest.

And then about seven months ago, Unbounced made another acquisition.

They acquired um InsightLee CRM.

And so the CRM platform for Insightly has uh the core CRM functionality, marketing automation.

some middleware for connect doing integrations and uh a service and ticketing ac app and built in there.

So across all three brands, really now we're offering a really go-to-market platform for go-to-market teams of mid-market companies.

Yeah, super insightful of you, Jordan, actually, because when you think about Unbounce, uh the landing page solution, they

Landing page builder gives you a lot of visibility into the conversion, right?

Did these people come to this page and did they convert?

To great data point.

When you put the CRM data around that, now you get a much more comprehensive picture, right?

Now you can see.

Not only that did that customer convert, but what was their journey post-conversion?

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