Val Riley
speaker
154 appearances
1 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Val Riley’s voice in public audio — every appearance, attributed to the second.
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Appearances
Did that conversion turn into a a demo request?
Was that demo set?
Um, was there an opportunity created?
Did the opportunity close?
You know, did it did it uh renew a year later, right?
You get that full continuity of data.
So really focusing in on the unbound data, which is hyper focused on
Conversion rate optimization for that landing page and then putting all the data around it to say.
How is this really producing better outcomes for our company and really driving revenue?
Right.
And there is so much in there.
And you know, that expression, there there's gold in them there hills.
Like there is so much gold in your CRM and people don't even realize it.
So the the first place I say to SEO people if you want to strike gold, the first tier is looking at the closed one opportunities and what are the notes in those opportunities.
Because
These are people that successfully made it through your sales process and you closed them and you you've added revenue, right?
So you want to know what words were they using to describe what they were looking for.
How did they describe their needs?
You know, it's not how we want to sell, it's how they want to buy.
And so when you look at the notes from your closed one ops and and every CRM has it, and of course it's very easy to access an insightly CRM, but every CRM has it where your sales rep is taking notes of that engagement.
Showing 21–40 of 154 · page 2 of 8
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