Val Riley
speaker
154 appearances
1 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Val Riley’s voice in public audio — every appearance, attributed to the second.
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And just zeroing in on how they described what they were looking for.
Because, you know, just for example, like we call Insightly a CRM.
Some people might call Insightly um like a sales ops platform or a um customer information platform.
Like
We don't ig some people sometimes people start the buying process and they don't know exactly what they're looking for or they know what they're looking for, but they don't know what category it's in.
And that can give you a lot of opportunity to find keywords that the market is using to describe you, but you might not be using to describe yourself.
So
I would say the first place you want to dig if you want to use your CRM to optimize SEO is start with those closed one ops.
Start digging through the notes and seeing how people are describing the journey by which they got to that sales rep.
Yeah.
I would just put a little bit of caution flag with the AI because AI does great things, but sometimes if you say to the AI, um, summarize this the the notes from this call, maybe there's 17 paragraphs of notes over the course of the, you know, 10 calls or touch points your sales rep had with that closed one up.
AI is gonna do a great job of summarizing that.
That might not be where the gold is, right?
Because AI is gonna maybe not use the exact words.
They're gonna um summarize the the interaction.
But really, what I'm saying is you wanna find those exact words that the customer used.
So AI can be great, don't get me wrong, but in this case, I would say it's absolutely worth you taking the time to maybe it's just those first the notes from
from the first one or two engagements, that might be where that that answer is.
But just be cautious about using AI because you want the buyer's words, you don't want the robot's words.
Right.
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