Val Riley
speaker
154 appearances
1 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Val Riley’s voice in public audio — every appearance, attributed to the second.
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Appearances
I mean you can just take it from there and augment that data first.
So like we we said, okay, start with the closed one ops, right?
That's your first set of the goal.
The second one is all your ops in general, the ones you won and the ones you lost.
Let's check out the notes in those and see what we can glean.
And then third, also from your CRM, sometimes if if you have the technology, there might be links to recorded calls in your CRM.
So not the whole recorded call, because I know nobody has that much time, but maybe just the opener where it's the discovery part, right?
So now you've got you're armed with.
Keywords, phrases.
that the buyer is using from everything you've closed one, every op that you've opened, and and then you're going into some recorded calls.
So you hear the intonation, you hear the the struggle that the buyer was having when they tried to find you.
So you take all of that, right?
And then you use that to power your keyword strategy.
You know the idea is um can we turn those
Words and phrases into action?
Can we start building content around them as keywords that we know our market is using?
Whether that be uh blog posts or maybe we're gonna take a page and optimize it for the terminology that that that customer was using, just to put it out there as like a you know an SEO focused page that is using those keywords and phrases.
Directly.
That's when you get the really good insights where you're, you know, you're shifting from volume to value, right?
You're really focusing on the the words and phrases that the customer is using to discover you.
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