Val Riley
speaker
154 appearances
1 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Val Riley’s voice in public audio — every appearance, attributed to the second.
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Appearances
And then you're trying to sit on those on those words and phrases and drive more organic traffic from them.
I mean, it really all it depends on what comes out of that discovery that you've made, right?
When you're digging through the notes of your opportunities, you find those words and phrases.
And then as the SEO specialist or as the content marketer, you think, what's the best way for me to apply this?
And I can give you a really good example.
Um, one of our sales reps and and we're we're compete in the CRM space, right?
Which is, you know, by thinking
far the it's the granddaddy of them all.
It's the most competitive category.
It literally keeps me up at night thinking how how can we get better?
How can we make a dent in, you know, we have some really strong competitors like Salesforce and Hubspot who have put a stake in the ground with CRM content.
So it's small avenues that we long tail keywords that we try to infiltrate.
So in
In this example, we Insightly CRM does particularly well in the manufacturing vertical.
And we started seeing notes in some of the closed opportunities, closed one and closed loss, actually, with manufacturing companies that really seem to be struggling integrating sales with like fulfillment and accounting.
And so a lot of what the sales reps note.
um ERP integration.
And Insightly happens to have a really good solution for that.
We use this middleware called AppConnect and we can do really do a very great, a really good job at ERP integration.
And so we were like, okay, well what can we do with this?
Showing 81–100 of 154 · page 5 of 8
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