Val Riley

speaker

154 appearances 1 recordings 1 series first heard Apr 2025 last heard Apr 2025

Val Riley’s voice in public audio — every appearance, attributed to the second.

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And we ended up just building some content around the phrase integrate CRM with ERP.

It was just that simple.

So we started use updated some product pages.

We have a page specific to the manufacturing vertical.

We got that keyword in there.

Um, we did uh a blog post about it, we got a podcast episode recorded about it.

So we're just producing content around this very simple phrase, integrate CRM with ERP.

And you know, it's not a ton of traffic, but the

the traffic that it gets is really strong.

So um to the point where we're even talking about putting some dollars behind it, you know, with our paid strategy.

So again, just coming out of the sales, the CRM, um, the salesperson's comments uh really just drove that whole keyboard strategy.

Yeah, it's a it's a tough question.

Uh so I will say

Being a mid-market CRM is a little bit tricky because people don't typically search mid-market CRM, right?

Mid-market companies sometimes don't even know their mid-market.

So, you know, enterprise CRM, we know we're not gonna be able to compete on that keyword, right?

We've got Salesforce, we've got Microsoft Dynamics.

Like it's just it's not, it's not gonna be for us.

And um small business CRM, that's something that people will actually search for.

But again, there's a lot it's very crowded and small business.

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