Val Riley
speaker
154 appearances
1 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Val Riley’s voice in public audio — every appearance, attributed to the second.
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Um, the kind of a race to the bottom in terms of pricing and really low level features.
And then Sightly is a little more sophisticated than that.
So we really can't we we can compete there.
We have some great self-serve options, but the mid-market is really our sweet spot.
And so as an as an SEO professional or a content marketer, you know that no one is searching for
for mid market CRM.
So we tend to lean into verticals quite a bit.
So for example, a vertical that we do very well with I mentioned is manufacturing, right?
Or another vertical that we do very well in is businesses that are healthcare adjacent because Insightly is uh is HIPAA compliant.
And so we
Use the same uh strategy where for instance we'll look at healthcare closed one.
or manufacturing closed one.
And then we're gonna hyper target those industries with blogs and search optimized pages, et cetera, to try to make some headway in those verticals.
Because again, like the mid-market is just this sort of open space.
And so aligning with verticals has been a lot of what's driven the SEO strategy for Insightly CRM.
Yeah, absolutely.
Uh another good one is the purchase history.
If you could look at a particular customer and being see what did they buy and in what order did they buy it, this can give us a lot of insight into upsell and cross sell lanes, you know, what we think our upsell and cross sell lanes are versus what they actually are.
Because sometimes, like for instance, we'll think, oh, they're gonna buy X from us and then they're gonna buy Y from us and then
They typically buy Z from us.
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