Val Riley
speaker
154 appearances
1 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Val Riley’s voice in public audio — every appearance, attributed to the second.
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Appearances
We have those, again, not it's not how we sell, but how they buy.
We have to really confirm those biases and make sure that that's actually what's happening.
So an SEO person can go into the CRM and really look at purchase history and then see, okay, how should I?
order my upsell and cross sell content.
What is actually happening here?
Are we are we seeing trends in purchase order?
Are we seeing trends in the time between purchases that maybe we can shorten?
A lot of times with companies, um, you know, you'll he we you'll hear, you'll see in you'll see in the CRM, hey, we wanted XYZ, but they had no idea that our company offered it.
You know, and that is just, ugh, like it's crush, soul crushing, right?
Or they wanted this certain feature and they didn't know that we actually had that feature.
So looking into purchase history, see
What feature requests are driving upsell cross-sell can be a real clue for the SEO person on how they talk about how the platform can grow with their customers.
So it's a little more nuanced than the straight, you know, looking at those closed one notes and ops, but there's a lot of gold in there too, really, if you can figure out what's actually happening in upsell cross-sell and then you
use your SEO strategy to accelerate that.
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